Our Mission
HardHeaded is built around the person that is willing to die before dishonoring their true purpose in life. We believe our clothing serves as a reminder, a tool, and as a messenger for what we stand for.
When you put on your HardHaded product we want you to feel like you belong to something bigger than yourself. We want it to serve as a reminder of what you have gone through to get to the point that you are at now and also to remind you of what you are trying to achieve in your life.
We want you to remember what you are truly representing.
Inspired by the golden era of bodybuilding we create items that stand for something bigger than just individually winning. We create products that aid you on your journey to "success" in and out of the gym.
"When we say not everybody gets it. We do."
This is exactly what we mean by it.
It is our duty to make a difference and contribute to this world. Success is our responsibility. It is the best and only revenge for those who have ever wronged us. As strong-minded Americans, our legacy matters greatly. We see ourselves as a club of members who are trying to leave a positive impact on the world one person at a time.
The “Dead Set on Greatness” mentality can be applied to any aspect or endeavor of our lives. This mentality helps shape and create a movement that allows the world to become a better place.
Family is not just a core value of ours, it’s the very foundation of our existence as a company. Real-life Family is something that’s not easily found in today's world. Family is oftentimes watered down and saturated. Everybody says they are a part of your family but what does this truly mean?
At HardHeaded family is everything and when we say that we mean it. We have got your back no matter who or where you come from. We are committed to creating a family where like-minded people can come and share their stories, inspire others, and become the very instrument that allows us all to reach our fullest potential as individuals and as a whole.