1. We are loyal.

In a world where loyalty is just another noun with an empty and degrading meaning. We ensure that our actions are exactly in line with the word loyalty. We pride ourselves in knowing that we have each other's back. We hold each other accountable, and we are each other's biggest fans and biggest critics. We hold each other to high standards and expect nothing less. We are striving to build not a community of people, but a family of like-minded people who would go to war for one another. We are willing to go the extra mile for our fellow brothers and sisters to ensure that they are treated as family. Without loyalty, there would be no HardHeaded or family. No matter who you are or where you come from we want you to be apart of our family. 

2. We are driven.

There is a major difference between being motivated and being driven. Motivation can come and go like the rain and the sun. It is easy to be motivated when everything is perfect, and the timing is right, when it's 70 degrees and sunny, but to be driven means that no outside factors should ever play a negative role in your journey to success. Your work should get done no matter how you feel or what the environment feels or looks like. We must be willing to do whatever it takes to ensure we accomplish whatever goal we had set out to do. On good days and bad days, we have the discipline and endurance to do one more rep, one more task, and move the tick forward at all costs. Drive is what extends the gap between the average and the elite. 

3. We lead by example.

We do our absolute best to follow a consistent routine that allows us to take action and lead from the front of the pack. We hold the line for doing what is right and treating people with the utmost respect and dignity. We help, encourage, and inspire others to do more and become the best version of themselves, but to be able to do this we must be giving at least 100% ourselves. We must not only just talk about doing our best but actually be doing our very best. We must lead by action rather than words. We must lose that weight and transform ourselves into the best version of ourselves so that we can become walking evidence for the people we are trying to help. We must lead, help others, and make the earth a better place one person at a time. Be somebody’s biggest fan, but also be honest with them when they fall short so that they can become a better version of themselves. They will thank you later. 

4. We go the extra mile and then some.

By any means necessary we push to be successful in all areas of our life. We strive to be an example to others' lives, as well. When any task, whether it be minor or major, enters the equation we go above and beyond to ensure it is done to the highest extent. We don't "kind of" do the job. We give it our all no matter who's watching or not. Going the extra mile for others can be the difference in making an impact in somebody's life or not. As individuals, we're faced with countless problems daily. Look them in the face and attack them ruthlessly. Give it your all, and do whatever it takes to complete the task to the best of your ability without getting any emotions involved. Do it whether you feel like it or not, and don't just do it. Go all in on it. 

5. We accept responsibility. 

As humans, we are far from perfect. When we fall short we do everything in our power to take complete responsibility for ourselves. We take complete responsibility for the actions we did and didn't do and we try to do it better the next time. We hold each other and ourselves accountable for doing things the right way. No exceptions. 

6. We stay humble and hungry.

Humility is one of the best things you can have in anything you do in life. Remember every single one of the people you look up to has been in your shoes or has been a beginner at one time in their life. We must set our egos aside and be willing to look stupid or dumb for some time. When we are humble no matter how far we have come we remember that we still have a long road ahead and that we always have a chance to learn something new. When we stay open-minded, humble, and hungry we can keep moving forward to accomplish the impossible. 

 

7. We are selfless.

We strive to give more than we take. We always offer a helping hand to those that are a bit less fortunate than ourselves. We pride ourselves on doing the right thing no matter what it costs us. When we strive to do the right thing we don't expect anything in return we just keep moving forward so that we can help the next person that comes along. We serve others loyally without thought of recognition or gain. We go out of our way to bless others. We put ourselves aside and focus on the bigger picture, no matter the circumstances. 

8. We are energetic and enthusiastic.

We are enthusiastic about being a part of something bigger than ourselves. We like seeing others succeed more than we like to see ourselves succeed. We bring energy and encouragement every single day to serve others. Some days we just aren't feeling it, but we have to dig deep within to find that purpose and energy to accomplish what we said we were going to get done. We bring others up not tear them down. We believe there are two ways of building the biggest building in town. One is tearing everybody else's down to leave your little building towering above, or the better way is to simply build the biggest building and then bring resources in to help the other people build their buildings in town too.

9.  We build lifelong friendships and have fun while doing it.  

We are one big family. We strive to expand and build a family of like-minded people who want more for themselves and others as well. We get up every day to come to have fun and build something worthwhile. We communicate regularly, hold each other accountable, and most importantly help and build each other up all while we laugh and have fun with the journey. 

10. We are honest. 

We never lie, cheat, or steal. We do our best to be fair, honest, and trustworthy to everybody and anybody we come into contact with. When you are honest with yourself you can uncover a starting point and fully build upon this starting point. This is where you begin to see real growth in yourself. 

11. We are respectful. 

No matter who you are dealing with, it's vital to maintain integrity and treat them with great respect. We must treat others the way we would want to be treated. Even in situations where the opposing person doesn't deserve our respect, we must find it within ourselves to treat everybody equally and be as respectful as possible. If they disrespect you, still respect them, but make sure you give them every reason to respect you. Respect is earned.  

12. We are creatively Ourselves. 

When society does one thing we do the opposite. We do not fit in with the crowd. We are the outcasts. We prey on the opportunity to create and innovate in our own way through our own experiences. We cherish the ability to stand out and create our own path, the path never taken before and we prove to people that it is possible. We don't seek a path to take, we create one.

13. We must importantly believe and have faith. 

We can't always see the path that is laid out before us, but we must believe in ourselves and the process that it takes to get to where we want to be. This one is hard for people sometimes because most of us are naturally doubtful, but we must believe in the bigger picture and we must do the daily habits that it takes to accomplish the goals we have set for ourselves. It's easy to quit when you don't see the results right away. It's easy to blame others. It's easy to say maybe this just isn't for me, but it is glorifying to know that you are doing every single thing for a specific reason. We need to realize and have faith that what we are doing today may not make a difference tomorrow, but it will eventually if we stay consistent.

To Conclude. 

We believe in each of these core values, whole-heartedly, from 1 to 13. These values are what we live and die by. Together, as one, we are Dead Set on Greatness. Not everyone gets it. We do.